HOLMBERG DESIGN CO.

As a Senior Designer / Director, I invest in brands by creating impactful packaging, print, and digital solutions. I also help companies create and refine identities, assets and brand guidelines. I have had the privilege of collaborating with a wide variety of brands, from small mom & pop shops to larger companies such as Target, Amazon, General Mills and Best Buy.

SKILLS

I have worked with and learned from a wide variety of teams and directors over the years, as I’ve honed my capabilities in the following areas: concepting, color theory, typography, layout, strategy, branding, user experience, presentations and client management. I work in Adobe Creative Suite, (specifically, Illustrator, InDesign, and Photoshop). I also have experience in Microsoft Office and Miro.

PACKAGING:

I have designed packaging in grocery and home essentials, as well as products in the construction and health care industry. I have overseen, art-directed and designed entire categories of grocery in several brand refreshes for Target. I have worked on 50+ brands in the CPG category, from Hershey’s and General Mills to Up&UP and Market Pantry.

BRANDING:

I have helped a variety of companies by designing them logos, brand assets and style guides. Bogart's Doughnut Co. is an example of a brand I created from scratch. I led the client through a process of questions, mood boards and research, before presenting and refining a system for their packaging, signage, apparel, social, web and retail environment. Another good case study is Bliss Cereals, whose branding and packaging earned them a spot on the shelves at Whole Foods, Lunds & Byerlys, and Kowaski’s, as well as a number of local co-ops.

DIGITAL:

I have worked on several digital ad campaigns, art directing animations, and designing layouts for various platforms. I have experience with web design, and Social. Some of the brands I’ve done digital for are Best Buy, Purina, 3M and Post-It.

PRINT:

My experience in print includes: retail displays, apparel, posters, marketing touch points, brochures, and signage. Some of the brands I’ve designed print solutions for are: Hershey’s, General Mills, and Pizzeria Lola.

I love creative challenges, working with teams and helping others succeed. Let’s connect.